history-1970s

By the early 1970s NME had lost ground to the Melody Maker as its coverage of music had failed to keep pace with the development of rock music, particularly during the early years of psychedelia and progressive rock. In early 1972 the paper found itself on the verge of closure by its owners IPC (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):

After sales had plummeted to 60,000 and a review of guitar instrumentalist Duane Eddy had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.

Adding to the irony of this review, in the 1960 NME Reader's Poll, Duane Eddy was the winner of the award for Number One World Musical Personality, taking first place ahead of consistent winner, Elvis Presley.

Alan Smith was made editor and was given a short period of time by IPC to turn things around quickly or face closure. As a result the paper's coverage changed radically from an uncritical and rather reverential showbiz-oriented paper to something intended to be smarter, hipper, more cynical and funnier than any mainstream British music paper had previously been (an approach influenced mainly by writers such as Tom Wolfe and Lester Bangs). In order to achieve this, Smith and his assistant editor Nick Logan raided the underground press for its best writers, such as Charles Shaar Murray and Nick Kent, recruited irreverent rock journalist Stann Findelle for Los Angeles Editor and other writers such as Tony Tyler, Ian MacDonald and Californian Danny Holloway. By the time Smith handed the editor's chair to Logan in mid-1973, the paper was selling nearly 300,000 copies per week and was outstripping its other weekly rivals, Melody Maker, Disc, Record Mirror and Sounds.

Date:Thu, Feb 03, 2011(19:00)
Venue:O2 ABC Glasgow
Glasgow(UK)

Date :Fri, Feb 04, 2011(19:00)
Venue:Manchester Academy
Manchester(UK)

Date:Mon, Feb 07, 2011(19:00)
Venue:O2 Academy Newcastle
Newcastle Upon Tyne(UK)

Date: Tue, Feb 08, 2011(19:00)
Venue:Rock City Nottingham
Nottingham(UK)

Date: Wed, Feb 09, 2011(19:00)

Venue:O2 Academy Leeds
Leeds(UK)
Date: Fri, Feb 11, 2011(19:00)

Venue:Norwich UEA LCR
Norwich(UK)

Date: Sat, Feb 12, 2011(19:00)

Venue:O2 Academy Birmingham
Birmingham(UK)

Date: Sun, Feb 13, 2011(19:00)
Venue:Cardiff University
Cardiff(UK)
Date: Tue, Feb 15, 2011(19:00)

Venue:O2 Academy Bristol
Bristol(UK)
Date: Wed, Feb 16, 2011(19:00)

Venue:O2 Academy Bournemouth
Bournemouth(UK)

Date: Thu, Feb 17, 2011(19:00)

Venue:Brighton Dome
Brighton(UK)

Date: Sat, Feb 19, 2011(19:00)
Venue:O2 Academy Brixton
London(UK)

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